Released on: March 22, 2008, 6:29 pm

Press Release Author: Hans Klein

Industry: Advertising

Press Release Summary: The web is morphing and opening up new opportunities for
marketers. A new web copywriter blog discusses how marketers can use these current
changes to boost sales, which also happens to benefit consumers.

Press Release Body: Greensboro, NC - 3-23-08 - In the past year, the web medium has
seen a dramatic transformation. Video, social networking, and community organized
content have skyrocketed in popularity.

The old days of text-only websites appear to be fading.

These changes open a world of new opportunity for marketers. Hans Klein, a web
copywriter and publisher of a new copywriting blog
(http://www.CopyThatDeliversResults.com) says, "Web 2.0 sites such as YouTube.com,
MySpace.com, Squdioo.com and many others are allowing businesses to connect and
establish personal relationships with consumers on a mass scale never seen before.
Those that take advantage of these emerging sites in the right way are profiting,
while those that do not are beginning to lag behind."

Due to spam, email has taken a nose dive in effectiveness as compared to just a
short time ago. False spam complaints, over-crowded email inboxes, and ruthless
filters are the cause.

This means new methods of communicating are a lifesaver to give web entrepreneurs a
much needed edge. There are three key strategies web marketers should know to take
advantage of the evolving web medium:

1. Build relationships through new social networking sites to pre-sell your
customers. If you cultivate a following and connect with your customers through
these sites, your conversion rates will skyrocket. More successful product launches
await.

2. Take advantage of opportunities to encourage participation in your website
content. You then gain benefits of increased readership, customer engagement (more
repeat sales), and fresh content for the search engines.

3. Pre-sell and bring people into your business by providing valuable content. The
new web often rewards quality, free content. There are growing opportunities for it
to spread virally.

The bottom line is that marketers are gaining a larger incentive for building
stronger relationships with customers over the web. The result is a more
user-friendly web for consumers.

Hans Klein is a direct-response web copywriter and his web copy has generated
countless tens of thousands of dollars in sales. He covers the top of sales copy on
the web in his blog: http://www.CopyThatDeliversResults.com. Arrange for an
interview with Hans Klein for more insights on the topic of copywriting on the web.
Direct Line: 336-254-8282. Email: HansKleinCopy@gmail.com


Web Site: http://www.CopyThatDeliversResults.com

Contact Details: 2312 North Elm Street
Greensboro, NC 27408
336-254-8282
http://www.CopyThatDeliversResults.com